Dreamgard
I was a partner in the launch of Dreamgard, a line of comfortable, affordable, FDA-cleared nightguards for the treatment of sleep bruxism. To position the brand we conducted intensive qualitative research. Branding elements included name and logo identity, packaging, website, trade ads, and email campaigns. A business partnership with a key distributor led to co-branded sales materials, brochures, trade show displays and training videos for dental professionals
